Positioning & messaging.

SOL REPUBLIC Relays in-ear headphones

I helped develop the campaign strategy and wrote the messaging for this sports headphone with a lifestyle design. The messaging was used across all marketing collateral, including the landing page, the consumer videopress release and blog.

SOL REPUBLIC Shadow Wireless in-ear headphones

I helped develop the positioning and messaging for SOL REPUBLIC's first wireless in ear headphone, which was then used for all marketing collateral, including the landing pageconsumer videopre-launch assets and press release.

SOL REPUBLIC Master Tracks XC, studio tuned by Calvin Harris

I worked with the SOL REPUBLIC founders to develop the campaign strategy and messaging for this studio headphone that was designed in collaboration with world renowned DJ and Producer Calvin Harris. All of the marketing collateral was developed using this messaging, including the press release, consumer video and press ads.

Consumer Video