Positioning & messaging.
SOL REPUBLIC Relays in-ear headphones
I helped develop the campaign strategy and wrote the messaging for this sports headphone with a lifestyle design. The messaging was used across all marketing collateral, including the landing page, the consumer video, press release and blog.
SOL REPUBLIC Master Tracks XC, studio tuned by Calvin Harris
I worked with the SOL REPUBLIC founders to develop the campaign strategy and messaging for this studio headphone that was designed in collaboration with world renowned DJ and Producer Calvin Harris. All of the marketing collateral was developed using this messaging, including the press release, consumer video and press ads.