Recent work.

Speck Products

Projects: Product strategy and messaging, naming, integrated on-line launch collateral, B2B collateral, retail POS, digital assets and sales newsletters.

CandyShell Clear w/Glitter Launch

Results: I wrote extensively for all marketing channels as well as working on the strategy for new products. The copy for two product launches, in particular, exceeded their targets in terms of sales (Candy Shell Clear w/ Glitter) and press coverage (Pocket-VR with CandyShell Grip). Check out some of my work samples below

Click below to check out more samples for Speck:

- Pocket-VR launch: Landing page, blog post, email, product page, retail video script (video to be released).

- Mother's Day: Homepage banner, blog post, email

- Spring/summer range digital launch: Homepage banner, blog post, email

- April Fools Day: Homepage banner, landing page, blog post

- retail collateral

- Additional blog posts: Mother's Day, FlapTop sleeve launch, Apple launch, customer    testimonials

- Additional emails

- Homepage banners/headlines