Projects: Product strategy and messaging, naming, integrated on-line launch collateral, B2B collateral, retail POS, digital assets and sales newsletters.
CandyShell Clear w/Glitter Launch
Results: I wrote extensively for all marketing channels as well as working on the strategy for new products. The copy for two product launches, in particular, exceeded their targets in terms of sales (Candy Shell Clear w/ Glitter) and press coverage (Pocket-VR with CandyShell Grip). Check out some of my work samples below
Click below to check out more samples for Speck: