Céad míle fáilte / Welcome!
I'm Siobhán Corley-Richards (aka SCR!), freelance copywriter, marketing guru and creative wordsmith! You can check out my resume for the nuts and bolts or read on for the full story...
Hailing from the Emerald Isle but with a penchant for living and working in foreign lands, I currently call the wonderful and crazy city of San Francisco home.
SCR is all about my passion for the written word along with a finely tuned acumen in international marketing across a broad range of industries. I started my career in marketing in London 14 years ago, after graduating from a business studies and marketing degree in the sunny south east of Ireland. For seven years I enjoyed the bright lights of the city, gaining a broad range of experience working in London and Europe with such household names as Nestle Nespresso, Stolichnaya Vodka, Pernod Ricard and Galaxy chocolate (Dove in the US), as well as a notable number of real estate, financial and telecoms companies across the Middle East. In 2009, I moved to the Kingdom of Bahrain along with a growing passion for the creative writing side of marketing and that was where I jumped into the world of copywriting.
My wide and varied portfolio spans my time working as an in-house copywriter at Miracle Branding in Bahrain, a year spent as a campaign manager at Lloyds Banking Group on my return to the UK and, more recently, 3 years spent as a Marketing Program Manager at fast-paced San Francisco start up, SOL REPUBLIC. Not to mention clients that I have continued to work with on a freelance basis.
It was at SOL REPUBLIC, a music lifestyle start-up that specializes in the sale of audio gear, where I worked on the more strategic side of marketing. As well as leading the day-to-day management of marketing programs, a large part of my role involved the development of product positioning, messaging and strategy creation.
In my free time I enjoy spending time with my husband and 1 year old daughter hiking, skiing, exploring and generally enjoying all the Bay Area and California has to offer.
I'm excited to finally combine my wealth of marketing and writing skills and help many more companies find their sticking power!
Get in touch today to find out how I can help your business reach its marketing goals today!